INDIA: UK-based amplifier technology specialists XTA and MC² have announced the appointment of Alphatec as their exclusive distributor for India. The partnership marks a significant step in strengthening the brands’ footprint across the region’s fast-evolving professional audio landscape.

Founded in 2015, Alphatec has built a strong reputation as one of India’s most trusted distributors of premium AV solutions. The company represents a wide portfolio of leading global brands and is known for delivering reliable, cost-effective, and scalable systems that meet the needs of both integrators and end users.

Commenting on the appointment, Richard Fleming of XTA/MC² said, “Alphatec’s extensive coverage and detailed knowledge of the Indian market is unrivalled. Their aim is to elevate the audio industry in India by supplying professionals, businesses, and enthusiasts with the tools they need to create exceptional sound experiences. We are excited to be part of that mission and look forward to working closely with Alphatec in this vibrant and exciting market.”

Devasis Barkataki, Founder and Managing Director of Alphatec, added, “We are proud to bring another renowned global brand to the Indian market. XTA/MC² has an excellent international reputation for manufacturing premium amplification technology used in a wide range of installed and touring applications. We look forward to sharing the advantages of these cutting-edge, innovative, and robust technologies with our clients, and anticipate very strong interest from the Indian market.”