GLOBAL: L-Acoustics underscored its growing commitment to the Middle East, Africa and Eurasia with the debut of its newly established regional Application Team during an exclusive technology showcase held on 5 November at Dubai’s Theatre of Digital Art. The event marked the team’s first major public appearance and highlighted the company’s focus on delivering world-class technical support and immersive audio innovation to one of its fastest-expanding markets.

More than 125 industry professionals attended the showcase, which featured hands-on demonstrations of L-Acoustics’ next-generation L2 line source array and L-ISA immersive audio technology across multiple application verticals — from live events and sports venues to themed entertainment, hospitality and houses of worship. Attendees also experienced live L-ISA DJ sets and technical workshops led by the new regional team.

Heading the team is Mehdi Khelil, appointed Head of Application, Middle East, Africa & Eurasia, reporting to Vikram Kirby, Global Director of Application Operations. Supporting him are Adriaan van der Walt (Application Engineer, Middle East – L-ISA) and Luke James Brookes (Application Engineer, Middle East & India), both bringing extensive field experience to their roles.

Khelil draws on over 15 years of hands-on expertise across the region’s live events and AV sectors, most recently serving as Senior Operations Manager at Abu Dhabi’s Etihad Arena. Van der Walt is an L-ISA specialist with front-of-house mixing credits including four seasons of The Voice, while Brookes — a two-time TPI Award nominee for System Designer of the Year — previously headed audio operations at Dubai’s Coca-Cola Arena.

“The establishment of this dedicated application team represents our commitment to meeting the evolving technical demands of the Middle East, Africa and Eurasia markets,” commented Kirby. “With Mehdi’s leadership and the combined expertise of Adriaan and Luke, we’re positioned to deliver exceptional technical support and drive innovation in immersive audio experiences across the region.”

The Dubai showcase provided attendees with in-depth presentations on L-Acoustics’ L2 line array and L-ISA systems, supported by real-world case studies from projects in Doha, Munich, Al Wasl, Ephesos and ARTECHOUSE NYC. Interactive sessions allowed guests to experience L-ISA technology first-hand, while the team also outlined the company’s expanded Creative Live Support Services, including CAD drafting, consultant masterclasses and design support tailored to regional needs.

The new Application Team will focus on technical project support, system design consultation and advancing the adoption of L-Acoustics technologies across the region — from large-scale live productions and permanent installations to luxury residential and next-generation entertainment projects.

This development follows the recent restructuring of the company’s EMEA sales division under Director of Sales EMEA Tim Völker, with Chris Mead appointed Head of Sales, Middle East, India, Africa & Eurasia. Both joined the Dubai event alongside the Application Team as L-Acoustics continues to expand globally, reporting a 30% workforce increase over the past two years driven by sustained growth across all sectors.

“Our expanded application capabilities in the Middle East reflect the region’s growing importance in the global entertainment and events landscape,” added Khelil. “The Dubai event was an ideal platform to engage directly with our partners and clients, demonstrating the innovation and technical excellence that define L-Acoustics worldwide.”