CHINA: Christie has announced an important update to its distribution network for 3DLP laser projection systems in Mainland China.

As part of this development, four leading companies — Beijing Wincomn Technical Development Co., Ltd, Beijing Zhongqing Display Technology Co., Ltd, Shanghai Qingying Digital Technology Co., Ltd, and Guangzhou Jianye Digital Technology Co., Ltd — have been appointed as authorised distributors for Christie’s 3DLP solutions for professional AV applications.

Across China, Christie’s 3DLP laser projection systems have powered some of the nation’s most iconic visual experiences — from the Mogao Grottoes Digital Exhibition Center in Dunhuang and the Golden Summit projection mapping show at Mount Laojun, to the Jiuge-Shangui nighttime spectacular in Zhangjiajie, the Shanghai Astronomy Museum, and Universal Beijing Resort.

This strategic expansion strengthens Christie’s supply chain, extends its market reach, and ensures that customers across China have improved access to the company’s industry-leading projection systems. The move also enhances localised customer service, marketing, and technical support, reaffirming Christie’s deep commitment to the region.

“The appointment of these distributors for our high-brightness 3DLP solutions underscores Christie’s strong commitment to the Chinese market, a key pillar of growth in the Asia-Pacific region,” said Han Kim, Vice President of Sales, Asia-Pacific, Christie. “This strategic update strengthens our ability to serve the diverse and evolving needs of customers across multiple market segments. It also enables us to respond more quickly and effectively to opportunities in high-growth sectors such as themed entertainment, cultural tourism, and visitor attractions, which continue to show strong momentum.”

Effective immediately, the four distributors will have access to Christie’s complete portfolio of 3DLP projectors, including the Griffyn Series, M 4K RGB Series, Crimson Series, and the recently launched Sapphire 4K40-RGBH — the world’s first high-brightness hybrid RGB pure laser and laser phosphor projector.

Among these, the Griffyn and M 4K RGB Series stand out with Christie TruLife+ electronics and a proprietary RGB pure laser illumination architecture, featuring integrated cooling and a sealed optical path for outstanding performance, colour accuracy, and long-term reliability. Notably, Christie’s 3DLP projectors also set a benchmark for energy efficiency, ranking among the most efficient in their class.

This refreshed distribution strategy further cements Christie’s leadership in delivering high-brightness, high-performance projection solutions that redefine audience experiences across cultural, entertainment, and immersive visual environments.