Martin Audio and VMT elevate nightlife in Bareilly and Hyderabad with powerhouse sound installations at My Bar Headquarters and The Beer Cartel

Two of India’s recent nightlife hotspots — My Bar Headquarters in Bareilly and The Beer Cartel in Hyderabad — have raised the bar for immersive audio experiences, thanks to high-impact Martin Audio systems expertly supported by Vardhaman Mega Tech (VMT), the official distributor of Martin Audio in India.

In the heart of Bareilly’s pulsating party circuit, My Bar Headquarters has set a new sonic benchmark by becoming the city’s first venue to deploy a Martin Audio system. Spanning two levels, including a rooftop, the venue pulses with energy every night, hosting top DJs and an eclectic crowd. With a focus on transforming music from mere background ambience to the driving force of the experience, the team opted for a setup that balances power, clarity, and adaptability across all zones of the venue.

“The system complements the venue’s aesthetics and elevates the overall ambience. My Bar Headquarters now truly stands out” informs interior designer Devansh Dube.

The system features Martin Audio’s Blackline X12 loudspeakers for crisp detail and vocal presence, paired with Blackline X15 units for dynamic projection and coverage. For the low end, the installation includes Blackline X218 subwoofers that deliver deep, tactile bass. The entire setup is powered by British Acoustics’ BA 2XM amplifiers, offering clean, consistent performance night after night.

“This installation has elevated the entire atmosphere of My Bar Headquarters. Whether it’s a packed DJ night or an intimate gathering, the sound is always powerful, immersive, and perfectly balanced. It’s the heartbeat of our venue,” concluded Arihant Jain, Director of My Bar Headquarters Bareilly.

Meanwhile, down south in Hyderabad, The Beer Cartel — a premium lounge-meets-club venue — tapped into Martin Audio to craft a high-performance system that could shift seamlessly between relaxed evenings and high-energy parties. Nestled in one of the city’s busiest entertainment districts, the venue’s expansive layout demanded both precision and muscle in its audio delivery.

“A great club experience isn’t just about great music — it’s about how that music is felt. The new system delivers clarity and depth at every corner of the venue” said Khaleel NMD, Director of The Beer Cartel.  Ashwanth Reddy K, Co-Director, added, “It’s immersive, engaging and seamlessly integrated. Guests feel the music as much as they hear it.”

The setup includes Martin Audio Blackline X15 loudspeakers for vocal clarity and expansive coverage, with the low end reinforced by Blackline X218 subwoofers that punch with clean, club-ready bass. System tuning and control are handled via the British Acoustics Delta 48 loudspeaker processor, while the entire loudspeaker system is powered through the robust BA TK 9000 amplifier.

Audio design consultant and system integrator Palagani Dushyant Reddy of White Noise commented, “Delivering great sound here wasn’t just about power. It was about finesse, control, and tailoring the system to the room — and we nailed it.”