INDIA: TT+ Audio’s GTX system has crossed 400 boxes sold in India in 2026, marking a significant milestone for the brand as the country’s rental and live production sector prepares for another busy festive season. Introduced in 2024, GTX is building its presence across concerts, touring productions and large-scale celebrations, including Navratri events. The growing presence comes as rental companies assess equipment investments against the demands of concerts, touring shows and other live productions.

For Indian distributor Hi-Tech Audio & Image LLP, the milestone reflects changing investment priorities among rental companies serving an increasingly diverse live entertainment market. As production formats and event scales vary, rental inventories must accommodate a broad range of applications. TT+ Audio’s offering also includes complete system packages with amplifier racks, providing rental companies with integrated solutions for their live sound requirements.

Rajan Gupta, CEO and Founder of Hi-Tech Audio & Image LLP, said “India’s live sound industry continues to develop, with rental companies investing in their businesses to meet the changing demands of productions across the country. The journey of TT+ Audio GTX since its launch in 2024 has been encouraging. We see this as part of a larger shift in the market, and we are grateful to the rental companies, sound professionals and partners whose confidence has contributed to this journey.”

Nirdosh Aggarwal, Managing Partner at Hi-Tech Audio & Image LLP, added “We are witnessing a shift in the Indian rental market, with companies moving from established systems towards experiencing the real sound of TT+ Audio. Introducing GTX ahead of the festive season and seeing it deployed across multiple venues and performances during Navratri, one of India’s longest and most vibrant festivals, has been particularly encouraging. The energy around the product and the response we are receiving from the market have been wonderful. It is exciting to see sound professionals experience what GTX brings to a production, while raising expectations for performance and sound quality. Crossing 400 boxes sold in 2026 is an important milestone, and we look forward to seeing TT+ Audio GTX become part of more live productions across the country.”

The distributor sees GTX’s progress as part of its wider engagement with the country’s live sound and rental community. And with the festive season gathering pace, Hi-Tech Audio & Image plans to build on GTX’s current momentum through continued engagement with rental companies and the wider professional audio community.