DUBAI: Powersoft’s patented low-frequency transducer technology, Mover, is laying the ground for a new wave of immersive experiences being developed by Power Interactive, an experiential technology pioneer based in Dubai.

Power Interactive founder Fahad Javaid was introduced to Mover – a powerful moving-magnet direct-drive transducer designed to shake the listener to their core – at a tech event in 2019. After being struck by the device’s potential to add a visceral, physical layer to immersive environments, Javaid decided to invest in the technology, and Mover is today being deployed in several of Power Interactive’s internal R&D projects, including installations using Full Dome Pro, a proprietary projection dome solution.

“We’re currently using Mover as part of a haptic platform, integrated with other immersive technologies to elevate sensory engagement in our installations,” explains Amrita Kaur Bajaj, Marketing Executive at Power Interactive. “It adds a hidden, unexpected ‘wow’ factor that surprises audiences and enhances immersion.”

Bajaj adds that Mover’s tactile capabilities stand apart from other haptic tools on the market, with Mover offering a more physical, full-bodied effect than the other micro-haptic technologies previously trialled by Power Interactive. “Mover has the capacity to move actual objects, creating a much more physical and noticeable impact,” she explains.

Founded in 2018, Power Interactive specialises in both custom and ready-to-deploy immersive solutions for permanent and temporary installations. As demand for sensory-driven storytelling continues to grow in the UAE and wider Middle East, the company sees investing in haptic technologies such as Mover as being key to staying ahead of the curve.

“There’s a major transformation underway in the region,” Bajaj says. “Brands and venues are actively investing in creating memorable, high-impact experiences. What makes the UAE stand out is the willingness to invest in sensory-driven storytelling – experiences that people remember. This is exactly why Fahad remembered Mover years later and was keen to bring it to the UAE.”

Power Interactive is also actively incorporating Mover into its future projects, with plans to introduce the technology across industries seeking more dynamic and engaging visitor experiences, ranging from events and exhibitions to activations, museums, theme parks, and experience centres. The company continues to work closely with leading names across these sectors to deliver innovative and immersive solutions.

“It’s been a pleasure working with Powersoft and the team,” concludes Bajaj. “Their deep expertise in sound and audio, combined with their genuine passion for their technology, is truly inspiring. That energy translates to us as collaborators – it makes us believe in Mover and its capabilities even more.”

“We’re thrilled to see how Power Interactive is harnessing the potential of Mover to push the boundaries of immersive design,” says Cristiano Traferri, Powersoft House Account Professional Peader. “Their creativity and commitment to delivering unforgettable sensory experiences is a perfect match for what Mover was built to do, and it’s exciting to be part of a collaboration that’s helping to redefine how people connect with sound on a physical level.”