GLOBAL: Riedel Communications is reshaping its leadership and global go-to-market structure from Jan. 1, 2027, bringing its Product Division and Managed Technology Division into closer alignment while unifying its customer-facing commercial functions.

Lutz Rathmann will become CEO of Riedel Communications, taking overall responsibility for the Product Division and Managed Technology Division. Anthony Zuyderhoff, currently executive director global sales, will become Chief Commercial Officer (CCO), leading the company’s newly unified global go-to-market organization.

The changes also mark the retirement of Jan Eveleens, currently CEO of the Product Division, at the end of 2026 following a long career in the broadcast industry. Eveleens will continue to contribute to Riedel as a consultant.

Under the new structure, the Product Division and Managed Technology Division will retain their respective teams, expertise and market focus, while working more closely across product development and live-production activities. Riedel will simultaneously bring sales, service, support and marketing functions under shared go-to-market leadership, with the aim of creating a more coordinated approach to customers and partners.

“Our customers do not think in terms of internal structures or individual responsibilities. They expect us to understand their challenges and bring the right capabilities together,” said Rathmann. “By aligning Product and Managed Technology more closely and strengthening how we connect with the market, we can turn our combined experience into greater value for customers and partners.”

Rathmann brings extensive experience within Riedel to the expanded role. Before returning to lead Managed Technology in 2020, he held senior positions including vice director global events and head of project management. Since then, he has expanded the business, developed new opportunities and partnerships, and advanced its solution portfolio for international event and live productions. Alongside Eveleens, he has also driven closer collaboration between Managed Technology and the Product Division, establishing the foundations for the new structure.

“Our ambition is to make Riedel feel like one company at every customer touchpoint,” said Zuyderhoff. “That means connecting our commercial teams more closely, bringing the right expertise to the table earlier, and focusing less on individual products and more on the outcomes our customers want to achieve.”

As CCO, Zuyderhoff will bring Riedel’s primary customer-facing functions under a shared direction, with the company expecting the new structure to streamline collaboration, accelerate decision-making and strengthen support for customers and partners across its products and services.

“Lutz knows our customers, our technologies, and the realities of complex live production,” said Thomas Riedel, Riedel Group CEO. “Anthony brings the commercial perspective and market focus needed to translate that strength into a consistent customer experience. Together, they will help us connect our capabilities more effectively and make Riedel easier to engage with, easier to understand, and stronger in the market. I also want to thank Jan for his tremendous contribution to Riedel and am very pleased that we will continue to benefit from his expertise as a consultant.”