SINGAPORE: Expanding its regional technical capabilities across Asia-Pacific, dBTechnologies has announced the appointment of Ronnie Lai as Application Engineer for the APAC region. Based in Singapore, Lai joins the company with more than two decades of experience as a sound system engineer, bringing extensive knowledge of both touring and installation environments within the professional audio sector.

The move is designed to reinforce dBTechnologies’ on-ground technical support network across one of the world’s most rapidly evolving professional audio markets. In his new role, Lai will focus on delivering technical assistance, application design support and training activities for the company’s partners, system integrators and end users throughout the region. His responsibilities will also include hands-on product demonstrations, technical training programmes and on-site support for both touring productions and fixed installation projects, helping regional partners maximise the performance and flexibility of dBTechnologies systems across diverse applications.

“After more than twenty years working in the professional audio industry, I’m very excited to join dBTechnologies and contribute to the growth of the brand across Asia-Pacific. My goal is to provide strong technical support to our partners and end users, offering training, practical assistance and sharing my experience both in touring and installation environments. Among the many interesting products in the portfolio, alongside the powerful VIO series, systems such as the INGENIA IG5TR for example are destined to become increasingly successful in the Asian market thanks to their performance in particularly demanding venues, such as houses of worship. I look forward to helping our partners make the most of these solutions and to supporting the continued expansion of the brand in the region,” said Ronnie Lai.

Manuele Poli, Head of Sales APAC at dBTechnologies, emphasised the strategic importance of strengthening the company’s technical resources within the region, stating “Ronnie represents a big added value for the APAC team as finally our exclusive partners can count on a dedicated technical support for their team and end users. Ronnie’s large experience will be very precious to upskill our partners and clients by providing full-time support for any specific needs, especially for touring and install activities. I’m sure that thanks to his addition, the brand perception and awareness will substantially improve as well as the technical competency on our products of all our distributors and end-users. The APAC team is keeping growing and that’s just the beginning.”