GLOBAL: Analog Way has appointed Jeff Singer as its new Chief Marketing Officer, a move that signals the company’s intent to sharpen its global go-to-market strategy as it enters its next phase of growth. In this worldwide role, Jeff Singer will lead Analog Way’s global marketing direction with a clear emphasis on go-to-market execution, sales enablement, and direct ownership of the company’s product roadmap and product definition, aligning market needs closely with innovation.

Drawing on deep experience in technical product marketing and a customer-centric mindset, Jeff Singer will also play a key role in enhancing the overall user experience across all customer touchpoints, ensuring consistency and long-term value throughout the customer journey. The appointment comes at a time when Analog Way is looking to expand its portfolio and further strengthen its solutions offering across global markets.

Commenting on the appointment, Eric Delmas, CEO of Analog Way, said, “After three years of strong growth, we are entering a new phase focused on expanding our portfolio, strengthening our solutions, and creating even more value for our customers. Jeff brings the strategic vision and execution capability needed to align innovation, market needs, and go-to-market excellence as we continue to shape the future of our industry.”

Jeff Singer brings more than 30 years of experience in global marketing and product launches for technology-driven organisations. Prior to joining Analog Way, he served as Executive Director of Global Product Marketing at Crestron Electronics, where he led the positioning of strategic platforms across global markets and oversaw go-to-market and demand generation initiatives worldwide.

Reflecting on his new role, Jeff Singer commented, “I’m honored to join Analog Way and work with an organization known for its strong teams and a highly compelling product portfolio. I look forward to collaborating across the company to align product strategy, market needs, and go-to-market execution, and to help drive even greater value for customers worldwide.”