DUBAI: With a bold leap into immersive production, INFiLED has been chosen to power the flagship virtual-production studio of Web3 Productions in Dubai, forging what is now the UAE’s largest XR/VP studio environment. The installation — based on INFiLED’s flagship STUDIO Series — equips the studio with a full floor-to-ceiling LED volume combining ceiling, backdrop and floor panels — all in a single, flexible ecosystem that’s powered by processing from Brompton Technology and integrated into a virtual production workflow that’s anchored on Disguise and connects real-time Unreal Engine content, camera tracking and on-set monitoring.

INFiLED supplied ARmk2-series panels for the ceiling, DBmk2-series for the backdrop, and DFmk2 floor panels — together forming a five-metre-high immersive volume tailored for everything from traditional filmmaking or live broadcast to augmented reality and real-time virtual production. Engineered for camera-ready performance, the LED surfaces feature INFiLED’s CBSF (Colour & Brightness Shift Free) technology, high refresh rates, and ColdLED thermal management ensuring flicker-free visuals and stable output even during intensive, multi-camera shoots.

The result: a modular “studio-to-go” setup offering maximum flexibility — flat or curved walls, suspended or floor-mounted elements, and seamless integration with virtual-production workflows (including content playback, camera tracking and real-time rendering engines) for clients ranging from brands to broadcasters. The studio is already operational, attracting high-profile productions including a commercial campaign by Rolls‑Royce for its Spectre EV — a clear indication of the system’s readiness for premium work.

This milestone project further cements INFiLED’s growing footprint across the region, following previous landmark works such as the first xR/VP studio built for Fractal Studio and large-scale LED installations for both outdoor landmarks and high-profile live events.