QATAR: Global production powerhouse PRG has announced the launch of its new operations in Qatar, marking another major milestone in its ongoing Middle East expansion. The strategic move follows a string of high-profile projects successfully delivered across the nation, including the FIFA Fan Festival, the World Aquatics Championships, and the AFC Asian Cup opening ceremony.

As Qatar continues to evolve into a global hub for live entertainment and international sporting events, PRG’s new base will serve as a key pillar in its long-term regional growth strategy.

Since establishing its presence in Saudi Arabia in 2021, PRG Middle East has rapidly expanded its inventory, facilities, and technical capabilities to support both local and international clients. The company’s investment in next-generation production technologies has further cemented its reputation as a trusted delivery partner for leading event agencies, designers, and promoters across the Gulf.

The new Doha operation will be led by Harry Lister, appointed General Manager of PRG Qatar. With extensive experience in the Qatari events market and a well-established network of client relationships, Lister brings both strategic insight and on-the-ground expertise to the role. He will also continue his position as Director of Account Management for the Middle East, ensuring operational consistency and collaboration across regional projects.

“Qatar represents an exciting and important market for PRG’s future,” said Lister. “With the country’s growing investment in entertainment and live events, our presence here allows us to better serve clients and deliver world-class technical support on the ground.”

With the addition of its Qatar base, PRG now operates 36 offices worldwide, providing a comprehensive suite of production technologies and services across concert touring, theatre, broadcast, sports, esports, and corporate live events — reaffirming its position as one of the world’s most influential players in live event production.