GLOBAL: Ross Video has expanded its live production ecosystem into the realm of immersive experiences with the acquisition of ioversal, the innovators behind the Vertex audiovisual production suite. The move reinforces Ross Video’s strategy of building a comprehensive end-to-end toolkit that bridges broadcast, sports, entertainment and live events with experiential AV.

Vertex has become a trusted platform for interactive exhibits, projection mapping, large-scale productions and live entertainment, recognised worldwide for unifying video, audio, lighting and control within a single creative workflow. By enabling creators to manage, automate and deliver complex productions with precision, it has established itself as a go-to solution for immersive storytelling.

“Vertex gives our customers a powerful new way to tell their stories,” said David Ross, CEO of Ross Video. “It also extends our live production solutions into the experiential world, opening creative possibilities that inspire audiences everywhere.”

The acquisition also brings the expertise of the ioversal team, whose background in media servers and interactive control systems adds depth to Ross Video’s portfolio. This synergy promises to strengthen Ross Video’s ability to deliver forward-thinking solutions that blend technical innovation with creative freedom.

“Joining Ross Video is a natural next step in our journey. Ross shares our passion for empowering customers and our belief that innovation should always serve creativity,” said Jan Hüwel, Co-Founder of ioversal.

“From the very beginning, our mission with Vertex has been to simplify complex audiovisual productions and give creators the freedom to focus on storytelling rather than technical hurdles,” added Martin Kuhn, Co-Founder of ioversal. “Together, we’ll be able to bring Vertex to an even wider audience and unlock incredible new possibilities for experiential media. We are deeply proud of what our team has built and are excited to be part of the Ross Video family.”

In the coming months, Ross Video plans to showcase Vertex through demos and presentations, highlighting the platform’s creative potential and seamless integration within its ecosystem. The acquisition signals a bold step into experiential AV, broadening Ross Video’s reach while offering customers a powerful new dimension in live storytelling.