Inside Powersoft’s 30-year evolution — driven by fearless innovation, human insight, and a passion for performance without compromise.

Thirty years ago, in the heart of Florence, a small team of engineers set out to redefine what power amplification could be. Today, Powersoft stands as a global leader in professional audio, its technologies energising venues, tours, installations, and immersive experiences in more than 100 countries. From their pioneering work in Class-D amplification to the integration of advanced DSP, cloud connectivity, and haptic technologies, Powersoft has consistently stayed ahead of the curve—by refusing to follow it.

At the helm of this journey is a leadership trio that embodies the company’s DNA: Luca Lastrucci, CEO and Co-founder; Claudio Lastrucci, R&D Director; and Antonio Peruch, Cost Assessment & Production Engineering Director. Together, they’ve nurtured a culture where innovation isn’t just a department—it’s a reflex. It’s why the company continues to anticipate the market’s next moves, whether that means designing products for a rapidly diversifying Asia-Pacific region, engineering sustainability into every circuit, or exploring entirely new sensory frontiers with platforms like DC Rider.

But the Powersoft story is more than technological milestones. It’s about listening—to the market, to partners, to end-users—and translating that feedback into solutions that don’t just meet expectations, but expand them. It’s about making deliberate design choices that serve both today’s needs and tomorrow’s possibilities, and doing so with a commitment to longevity, efficiency, and environmental responsibility.

In this exclusive Entertainment Technology Asia interview, Luca, Claudio, and Antonio reflect on three decades of challenges, triumphs, and lessons learned. They speak candidly about the risks that paid off, the values that never changed, and the bold strategies that will shape the next era—from AI-driven solutions to service-based models and deeper partnerships across APAC. This is a rare glimpse into the mindset of a company that has not just powered the industry’s sound, but has amplified its potential.

 

ETA: As you reflect on Powersoft’s successful 30-year journey – from initially serving the European market to now enjoying a global presence; and from that original Class-D amplifier to now cloud-driven platforms – what key decisions and/or risks taken early on, according to you, have defined the company’s trajectory?

Luca Lastrucci: Key decisions and calculated risks have been part of our daily routine since Powersoft’s very first day. In that sense, not much has changed. What has evolved, however, is our heightened awareness of the market and our customers’ needs. Risks and mistakes remain an essential and valuable part of any evolutionary process—and yes, we still make plenty of them!

 

ETA: We understand that the name “Powersoft” was originally a light-hearted nod to your dual passions in power and software. How have you and your team evolved that concept, both culturally and in product DNA, across three decades?

Antonio Peruch: It’s clear today that hardware without software is impractical for most products—not just in pro audio. The original blend you refer to remains very much intact, and maintaining this synergy is now more important than ever to stay ahead in managing the complex functions that define our industry.

 

ETA: Powersoft’s K-Series was hailed by many as “the Ferrari of power amplification”, and more recently the X-Series and Unica, among others, have reshaped expectations. How do you balance celebrating legacy bestsellers with staying radically innovative—even if it risks outshining those icons? Which Powersoft products / innovations – old and new – are you most proud of personally, and why?

Claudio Lastrucci:  Every product that leaves our factory doors is like a child to us, so we hold no special preference for one over another. That said, the K Series undeniably stands out! It embodies a wealth of unique and advanced features, coupled with exceptional power delivery. Together, these attributes marked a significant leap forward, not only for our company’s roadmap but also for the market as a whole.

 

ETA: This year, at InfoComm 2025, you’ve unveiled a new product / system as part of your 30th anniversary celebration. Can you describe how its concept embodies both reflection on your journey and projection into audio’s future?

Luca Lastrucci: Products like NOTA, which combine cloud integration with IT compatibility, reflect the clear direction of the market. With infrastructure set to evolve rapidly in the coming years, it’s easy to foresee a time when virtually every product on the planet will require remote management, remote servicing, and IT-friendly design—particularly from an installation standpoint.

 

ETA: We’d love for you to go into the specifics of the DC Rider platform, which essentially demonstrates audio in motion. What was the “aha” moment that pivoted your team from pure sonics to haptic immersion? And how do you see this development translating into broader experiential audio design?

Antonio Peruch: We’re also an automotive supplier. And so, we drew on our unique design and manufacturing expertise to create a product capable of excelling in demanding, heavy-duty applications. DC Rider is just one example where our wide-ranging technical know-how proved decisive in delivering outstanding results.

 

ETA: Tell us a bit about Powersoft’s take on Sustainability. As environmental expectations tighten, what according to you is the next quantum leap for green audio innovation?

Claudio Lastrucci:  Looking at it from a technical perspective, I think that there are multiple levels of access to sustainability; the first is to have an understanding of the issue and imagine a concept, technology, or directly a product that aims to solve it.

The first level: Powersoft, 30 years ago, was the first pro-audio manufacturer to apply high-efficiency technologies. We had been struggling and fighting for a decade to prove the effectiveness of that approach and that it was the way to go. To prove the value of a concept you have to bring real facts regarding performance, reliability, cost, etc. – and we did. I believe our effort contributed to accelerating the transition to high-efficiency amplification technology by several years. This was our initial contribution.

The second level: Maintaining a design-forward philosophy that anticipates the market’s next demands and developing applications to fit them. For example, an install product should have minimal idling consumption due to its specific application profile. A touring product, by contrast, should be more ‘gentle’ in its highest current consumption (at high power levels) to minimise diesel generator use and reduce idling and polluting emissions.

The third level: Designing to last. This is not well understood by everybody, but the cost of products not lasting is very high – most of the time, much higher than the usage cost of a poorly efficient product. To build a piece of hardware, there is an energy demand that can equal the cost of 4 to 6 years of service consumption. It’s clear that if you design and produce a product that lasts more than 10 years and warranty it for five years, the energy used to build your product is well spent. Conversely, if you buy a cheap, weak product that fails in six months, you’re really harming the future.

The fourth level: Keeping your mind on system efficiency, not only the components. Less weight and volume mean lower logistics-related energy costs, and lower initial energy cost of required companion hardware (racks, cabling, etc.). It is important to look at synergies between power sources, amplification and speakers to achieve a common sustainability goal.

 

ETA: Asia-Pacific is a crucial growth engine for pro-audio installations—from stadiums to theme parks. Please talk to us about some of the deep-market insights that might have fundamentally changed your R&D or go-to-market strategy for the region? Are there any challenges in particular that Powersoft has had to overcome to meet market expectations more effectively? Also, please feel free to speak about key partner contributions that have helped Powersoft’s growth within APAC.

Luca Lastrucci: Asia-Pacific is as complex as it is dynamic, and that’s exactly what makes it such a powerful catalyst for innovation. Over the years, we’ve learned that success here isn’t about applying a global model; rather, it’s about adapting to local expectations, technical norms, and business cultures. The wide variety of venue types, from small houses of worship to large multipurpose venues, has directly influenced our product philosophy, focusing on flexibility, scalability, and remote operability.

This diversity also forced us to invest in features like MyUniverso, which enables centralised, cloud-based management—essential where technical staff might not always be available.

We’re backing this commitment with a stronger local presence. It’s our second year at InfoComm Asia, and we’ve opened offices in China and Japan. In China, our network has expanded with a new distributor focused on the touring market, and we’ve strengthened our team with new hires.

These initiatives are helping us to fulfil local market requirements better, while at the same time propelling our global R&D and go-to-market initiatives.

 

ETA: We’d love to know your personal views about your leadership style. How do you structure your daily leadership rhythm to stay aligned with engineers, partners, and the evolving audio landscape? And when it comes to product development, what’s your formula for allocating resources between evolutionary refinements and moon-shot explorations?

Luca Lastrucci: At Powersoft, we are first and foremost a technology company built on a culture of passion and innovation — an ethos that shapes both our leadership style and our approach to product development. Being R&D-driven means maintaining an ongoing dialogue between our market-facing and engineering teams, ensuring that insights flow freely in both directions. We listen closely to what partners, end-users, and OEM customers are telling us, distilling that feedback into meaningful product enhancements or breakthrough innovations, depending on the opportunity.

As an OEM supplier, we are accustomed to working with some of the industry’s most influential players. This adds a certain level of complexity but also drives us to stay ahead of the curve—both technically and strategically.

Over the past 30 years, we have grown significantly, refining our structure to allocate resources more effectively across product lines and projects. There is no single formula: we direct investment according to strategic priorities, whether they involve incremental refinements or high-risk, high-reward R&D ventures.

This approach has allowed us to preserve a high degree of flexibility and foster cross-functional collaboration, enabling us to respond quickly to changing demands while safeguarding creative freedom—a quality we see as a genuine strength in today’s fast-moving business landscape.

Claudio Lastrucci:  My personal, daily contribution, is to be present in the company and stay as closely aligned as possible with all ongoing developments and future products. Being Italian, I find that a significant part of knowledge transfer in R&D happens through casual conversations and informal discussions—although we follow strict rules once a new product moves into the ‘go’ phase.

What gives me the greatest pride is being surrounded by a team of brilliant minds, all united by a shared drive to think beyond the obvious and to continually improve. Here, challenges are embraced, and problems are viewed as opportunities. This mindset empowers the team to design and produce things that, in most cases, would be considered unachievable.

And, quite simply, we love audio—and we keep that as our highest priority.

 

ETA: Looking ahead to the next decade—and in the centennial horizon of Powersoft—where do you see the most dramatic chapters unfolding: product, market, partnerships, knowledge dissemination or belief systems? And how is Asia-Pacific championing that future?

Claudio Lastrucci: Artificial intelligence is poised to have a revolutionary impact on our industry, and needless to say, we are keeping a close eye on its development. The decade ahead will bring a profound transformation; not only in the products we create, but in the very way value is generated. The entire market is shifting from discrete hardware towards integrated solutions, and we are increasingly embracing a ‘servitisation’ model — delivering complete, unified systems that blend hardware, software, and cloud services to address real-world challenges more effectively.

This evolution will ripple through every aspect of our business, from product development and servicing to the way we form partnerships and collaborate. And Asia-Pacific is at the forefront of this shift. The region has a strong track record of adopting cutting-edge technologies and pioneering new approaches, and it is already influencing how we address scalability, remote management, and user-centric design.

It’s an exciting environment—one that is shaping Powersoft’s future strategy in tangible and transformative ways.