CHINA: The 23rd edition of Prolight + Sound Guangzhou upheld its legacy of creating opportunities for global industry players which concluded four days of sourcing and business connections on 30 May in Areas A, B, and D of the China Import and Export Fair Complex. Touted as the world’s largest entertainment and pro AV industry event – the 2025 edition of PLSG was housed 2,209 exhibitors across 210,000 sqm and 22 halls, with a comprehensive range of innovations on show for 110,363 visitors, including a 25% increase in overseas visitors.

Numerous brands launched new products at PLSG, leveraging the fair’s influence to reach an international audience, including a record-high 59 global buyer delegations. Meanwhile, over 100 fringe events delivered exceptional performances and conferences, demonstrating the high-impact technology sweeping the industry.

PLSG once again united top global and domestic brands to showcase, including: ACE, ACME, AI Speech, Allen & Heath, Audiocenter, Audio-technica, Ayrton, Big Dipper, BIK, Bosch, Bose Professional, CADAC, Charming, Colorlight, d&b audiotechnik, Dare, DAS Audio, db technologies, DJ Power, DLW, DPA, DYNACORD, Eagle Truss, Electro-Voice, EM acoustics, ETC, FBT, Fidek, Fine Art, Funktion-One, Golden Ginkgo, GOLDENSEA, Gonsin, Harman International, HK Audio, Icon, ITC, JBL Professional, LingJie, Longjoin Group,Martin Audio, Mode, Mooncell, Neutrik, Nightsun, Polar Lights, Powersoft, QSC, RCF, SAE, SE Audiotechnik, Sennheiser, Showven, Shure, SGM, Solid State Logic, Soundbox, Soundking, Star-net, Taiden, Thunderstone, TW Audio, Unilumin, Universal Truss, Yamaha, Yin Chuang, ZhongHui, and ZOBO.

“We came to showcase our Made in Italy products at the industry’s largest event, where we can easily reconnect with customers face to face and build stronger relationships. In the first few hours, we’ve already met several very interested target buyers from the lighting and live shows sectors in Canada, China, Indonesia, the Philippines, and Singapore. The Chinese market offers vast growth opportunities in both tourism and installation sectors, making PLSG an ideal place to make these connections” informs Luca Bertani, Content Marketing Professional Leader, Powersoft SpA (Exhibitor)

Thanks to the strong support of local and international industry associations and media, the show welcomed 59 buyer delegations, with 18 overseas delegations from Argentina, Brazil, Hong Kong, Korea, Malaysia, the US, and beyond.

“Prolight + Sound Guangzhou has flourished into a pivotal force in the global industry. The fair energises companies with fresh ideas and market insights. This year, I was impressed by innovations like rollable LED panels, cutting-edge digital mixers, and advanced lighting technologies. Chinese companies are increasingly creating their own unique designs and products, showcasing remarkable differentiation. I organised a Brazilian buyer group to join because it helps them to see the latest product trends in China. Attending is a must – the show seamlessly connects businesses with limitless opportunities and global leaders” commented Daniel Neves, President, Brazilian Music Industry Association (Buyer delegation leader)

As a key initiative, the show also partnered with the Yinchuan Stage Design Association to launch the China – Arab States Stage Technician Training Course. Visitors from Kuwait, Morocco, Oman, Saudi Arabia, Tunisia, and the UAE attended PLSG to discover further business opportunities in China, underscoring the show’s growing impact in emerging markets.

“Anyone interested in live sound and events must attend PLSG, which occupies a particular niche that no other event matches in scale, and its relevance in the industry pulls people in. The buyer group I organised can survey the latest trends in China and expand their client base in the entertainment and tourism sectors. In return, we bring a diverse network focused on physical attractions and experiences, such as theme parks like Disneyland. Currently, two Spanish buyers I invited are touring facilities in Guangzhou to look for manufacturing parts, so the benefits of attending extend beyond the show floor” noted Stephen Cavit, President, Themed Entertainment Association – Asia Pacific Region (Buyer delegation leader)

This year’s fringe programme, themed “Tech meets culture”, featured a series of immersive showcases that brought technology and creativity to life. Signature performances included the PLS Unicorn Series, the debut of the immersive performance Peak Shock: Return from Journey to the West, and the VR cultural tour Location-Based Entertainment: A Journey through time to Yuanmingyuan. These engaging experiences drew large crowds throughout the show, with visitors captivated by the stunning visuals and interactive formats.

With over 100 fringe events, the fair shined in its high-level summits, technical training courses, and expert-led seminars. This included the IFTT 2025 The Sound – Future Science and Technology Innovation Conference, which introduced China’s home-grown 3D audio technology “Audio Vivid”. In addition, the SDVoE Alliance’s PLSG Video All in One Zone explored AI integration in AV applications. These events underscored PLSG’s growing role as a leading platform for the debut and exchange of cutting-edge technologies.

“We are a distributor of audio systems, focusing on commercial and entertainment solutions, here to source new solutions with modern technology integration. The show allows us to meet directly with business owners from various countries to develop valuable services and products for our customers. So far, we’ve connected with several business owners and two suppliers – one Chinese and one British – whom I plan to order from. All serious industry players attend Prolight + Sound Guangzhou, as it consistently provides insights into new inventions and market trends. I will certainly be back next year” concluded Chee Chuan Lim, Managing Director, Chuan Seng Hin Sdn Bhd (end-user / buyer).