CENTRAL ASIA & CAUCASUS: Powersoft has appointed Avail Distribution as its official distributor for the Central Asia and Caucasus regions, covering Uzbekistan, Kazakhstan, Turkmenistan, Azerbaijan, Georgia and Armenia. The strategic partnership aims to bolster Powersoft’s footprint across these growing markets, delivering its amplifier solutions to the touring and installation sectors.

Under the agreement, Avail Distribution will handle local representation and distribution of Powersoft’s amplifier range. The collaboration is set to create new business opportunities and facilitate the deployment of Powersoft technologies across a variety of projects in the region.

Pavel Shemiakin, Business Development Director at Avail Distribution, described the addition of Powersoft to the company’s portfolio as a significant enhancement. The company believes system integrators will appreciate the high efficiency, broad model lineup and seamless integration options with modern control and cloud-based systems, whilst rental companies will benefit from outstanding audio performance, powerful DSP features and intuitive system management through ArmoníaPlus software.

Simone Scaramuzza, EMEA Sales Manager at Powersoft, welcomed the partnership, noting that the brand is thrilled to welcome Avail Distribution as their official partner for Central Asia and the Caucasus; as team Avail bring deep market knowledge, technical expertise and a strong network of integrators and rental companies that align perfectly with Powersoft’s mission to deliver cutting-edge audio solutions globally.

The collaboration also underscores a joint commitment to equipping local professionals with the tools to design and manage audio systems, supported by Powersoft’s ArmoníaPlus and MyUniverso platforms.