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Proel Expands Its Global Footprint, Enters Vibrant Indian Market

Proel S.p.A, a renowned leader in the event technology industry, proudly announces its entry into the dynamic Indian market. With a legacy of innovation and excellence, Proel brings a diverse portfolio of ten brands encompassing Professional Audio, Commercial Audio, Conferencing Systems, Lighting, Stage Equipment, Musical Instruments, and associated accessories. Headquartered in Sant’Omero, Italy, Proel has strategically positioned itself globally, with offices in the USA, the United Kingdom, Tunisia, South Korea, and now, India.

The decision to invest in India is a testament to Proel’s commitment to expansion and growth in emerging markets. The Indian operations are based in Bangalore, led by Nagaraj Mallikarjun, and the sales team in Delhi, which is led by Shantanu Banerjee, showcasing the company’s intent and commitment to India. There are also plans underway to establish a presence in Mumbai shortly. This strategic move has been in development for three years, culminating in a state-of-the-art warehousing and logistics facility in Bangalore, set to expand across key regions in India.

The vision for Proel India was catalyzed by Chandan Mahtani, Managing Director of M-Global Singapore & India, and engaged by Proel S.p.A to spearhead business development in Asia. Mr Mahtani’s proposal to set-up Proel India was warmly embraced by Proel’s CEO, Giacomo Sorbi, signifying a shared vision for strategic expansion in the Asian market.

Commenting on this milestone, Mr Mahtani said, “Entering the Indian market directly aligns with our strategic growth objectives. We are excited to engage with diverse stakeholders, including Government agencies, Architects, consultants, system integrators, Retailers both online and offline, artists, engineers, and more, building a vibrant Proel Community in India.

Proel India is a joint venture between Proel S.p.A and M-Global, with Chandan Mahtani leading business development.

Mr Sorbi, Proel S.p.A’s CEO, emphasised the long-term perspective of this venture, stating, “India’s dynamic market presents immense opportunities for Proel’s brand to flourish. We are dedicated to supporting Proel India comprehensively, ensuring robust after-sales support and availability of spare parts across India.”

Proel India’s commitment to excellence extends beyond products to comprehensive after-sales support, ensuring customer satisfaction and peace of mind for end-users. With this strategic entry into India, Proel anticipates a significant impact on the event technology landscape, bringing innovation, reliability, and unmatched quality to the Indian market.