The world is about to embrace a new era of visual experiences that spans from the revolutionary live spectacle of massive musical acts to the stunning cityscapes of the twenty-first century. A creative surge of imaginative immersive installations that are taking the world by storm and the ground-breaking new filmmaking methods of virtual production and real-time xR broadcast studios are gradually taking over theatres and screens as signs of this amazing new evolution in entertainment.

To recognise the new era, Disguise has created a bold new appearance for its brand and, more importantly, a new way of speaking about itself and its product offering. In doing so, the company is hoping to set the standard for the brand-new entertainment industry.

Users can expect a new brand design language on Disguise merchandise which is influenced by the Disguise platform’s holistic character as a single, potent, integrated system that interfaces with other important entertainment-related technology. ” We are the operating system for the future of entertainment. It’s reflected not just in the latest versions of our software and hardware but also in our new Disguise Cloud software that enables global collaboration on the biggest and most complex 3D and real-time productions. This simple, seamless workflow for pixel-perfect delivery of your vision no matter where you are in the world is the foundational truth which underpins our work…” the brand said in their press release.

The new Disguise logo marks the brand’s evolution and thus, has removed the legacy design elements. “The transition to an uppercase font signifies a bold shift in attitude and presence, reflecting our expertise in creating new realms of possibility in media and entertainment.”

Continuing, “The incorporation of functional geometry is inspired by the three-dimensional perspective of the LED panels on which much of our technology operates, ensuring a clean and dynamic spatial aesthetic. The sharpened edges embody the precision and sturdiness of our leading products.”

The updated logo goes beyond just the visual and is meant to represent Disguise’s dedication to excellence, creativity, and functionality in the next generation of entertainment.

The Disguise Ethos
The Disguise ecosystem of software, hardware and services is at the very heart of it all as the industry standard platform for visual experiences of today and tomorrow. The company is calling it the next dimension of entertainment because it hopes to break through into new aspects of space, time and scale, compelling and delighting a new generation of audiences at every step.

A New Brand Equals a New Offering
Together with the launch of its new brand, Disguise has supercharged its services offering with Meptik to complete the Disguise ecosystem. “We believe that the new era of visual experience demands a new kind of support system – one that fuses creativity with technical knowledge at every stage of the process to deliver groundbreaking visual experiences for audiences. From creative vision to final pixels through strategy, design, spec, install and optimisation, Disguise has built one global team to support you. Meet Meptik: our worldwide creative and build team – providing unparalleled creative and technical services.”

To experience the rebranding in all its glory, visit the newly redesigned website. Delve deep into Disguise’s products and solutions for every industry or speak to an expert Disguiser about your vision. Disguise is also offering the ability for users to sign up for a remote learning course in any discipline.

As Disguise concludes, “Welcome to the next dimension of entertainment. It’s going to be an amazing ride.”

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