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MYS: Concept Audio Launches Shure Microflex Advance

Concept Audio together with Shure Asia Limited launched the Shure Microflex Advance new products – the new MXA910 Ceiling Arrays Microphone and the MXA310 Table Arrays Microphone, at the Kuala Lumpur Convention Centre, in October.

The event was presented via 3 time slots of 2 hours each starting with an overview on the product features and followed by a live demonstration for each of the products in an adjacent room.

Tan Yew Seng, the Market Development Manager from Shure South East Asia Limited was the guest speaker. He has over 14 years of experience in the AV industry with multi-national exposure in the South-East Asia region. He successfully engaged in sharing his expertise and in the introduction of the

Shure MXA910 and MXA310 conferencing microphones to the invited audience. These two revolutionary products were also demonstrated by Zack Lim, Concept Audio’s Shure Application Assistant Manager in the hands-on and testing session. Guests shared that they were pleased that they could experience first-hand the full potential features by playing around with the embedded browser-based control and application software.

“The event proved to be a great success for us as we have an impressive number of attendance turnout in all 3 sessions, The event was attended by the various targeted industries groups such as audio professionals, audio engineers, dealers, special guests, respective industry partners including systems integrators and project consultants,” said Andrew Lee, the Chief Operating Officer for Concept Associates (KL) Sdn Bhd.