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SGP: Suntec Singapore Launches ImmersiveAV Suite to Transform Audience Experience

Suntec Singapore Convention and Exhibition Centre (“Suntec Singapore”) officially unveiled its new ImmersiveAV Suite in partnership with Active Visual Pte Ltd (“Active Visual”) and Digimagic Communications Pte Ltd (“Digimagic”) at a launch event held at the Centre on 9th June.

The ImmersiveAV Suite comprises two new affordable and customisable products, The Panorama and The Float3D. Replacing physical backdrops, they offer organisers a more sustainable and immersive setting to design and produce experiential events.

“Already one of the most digitalised convention centres, this launch will take Suntec Singapore further in the use of the latest technology to transform the audience experience in the Centre” explained Arun Madhok, CEO of Suntec Singapore.

The Panorama is a wide-format projection screen that spans up to 105 meters and is powered by high-end 20,000 lumen projectors and a state-of-the-art AV system. With a screen height of 5 meters, organisers will be able to display large panoramic scenes for a dramatic visual impact. A wide range of capabilities that include video presentations, motion graphic overlays, live streaming, Skype video calls and Twitter messages in multiple windows augments the immersive space.

Using holographic projection technology, the Float3D, presents still images and logos using animated effects to create a depth of field. Suspended at 4.5m above ground, it becomes the illuminated centrepiece in an event that captivates the audience.

“Conferences and events have to be more like an experience than a lecture.It has to be immersive, emotional and informative – their mix and intensity define ‘The Experience’ and the effectiveness of the communication. The new products have been designed to deliver the ultimate event experience at an affordable price,” said Donald Lim, Managing Director of Digimagic Communications

“The introduction of this new customisable immersive AV solution using state-of-the-art AV technology that has been rigorously tested, optimised to the spaces in Suntec Singapore and packaged with content makes it easy for customers” added Willy Bey, Director of Active Visual.

Immediate live feedback through Twitter messages
Immediate live feedback through Twitter messages

From now till 30 September 2016, The ImmersiveAV Suite packages are offered at attractive introductory prices. The Panorama packages which start from S$33,000+ come with customised backdrops, panoramic scenes with accompanying motion graphics effects and choice of Powerpoint templates for presentations; and The Float 3D is priced from S$9,500+, offer organisers easy to deploy, affordable solution.

“The ImmersiveAV Suite also helps organisers meet their sustainability requirements by providing an impactful alternative to the use of physical backdrops and branding structures that are costly to build and often for one-time use.

As a leading global MICE venue, we are constantly exploring new ways to bring an added dimension to our clients’ events. Working with partners like Active Visual and Digimagic to develop this market-leading AV solutions is yet another step forward in the digitalisation journey of the Centre.” said Arun Madhok, CEO of Suntec Singapore.