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ARRI Signs Agreement to Sell Claypaky to A New Strategic Owner – EK Inc.

by Elton -

GLOBAL: ARRI announced that it has entered into a definitive agreement to sell its subsidiary Claypaky/ to new strategic owner EK Inc. Operating one of the most advanced lighting production and development facilities in the industry, EK Inc. offers a strong foundation for Claypaky, which is a world-renowned brand recognized globally

“Brand Reputation Still Matters” – Steve Drury

by Elton -

The following is an insightful piece from Steve Drury - a renowned consultant from New South Wales, Australia, who possesses broad experience across commercial, civic, and not-for-profit sectors. In an environment of short attention spans and continual disruption, brand-loyalty can be a tenuous ideal. Fine if you’re selling fast fashion or

Kolkata Fosters An Immersive Music Culture with CODA Audio

by Elton -

Star Professional Audio and Alphatec install CODA Audio N-RAY at Kolkata’s Premier Cultural Hub Sangit Kala Mandir Sangit Kala Mandir – which literally translates to ‘a sacred space for music and performing arts’ – is one of Kolkata’s premier cultural institutions, committed to promoting the arts and music by hosting an

LDR’s Astute Illumination in Hong Kong

by Elton -

LXR Theatre Technology Lights the Stage at Hong Kong Taoist Association Wun Tsuen School with Luci Della Ribalta (LDR) Fixtures Hong Kong still retains many influences from the Anglo-Saxon world – and one clear example is in arts and theatre education within schools, which continues to play a vital role in

Powersoft’s Mover Powers Seismic Shift in Dubai with Power Interactive Integration

by Elton -

DUBAI: Powersoft’s patented low-frequency transducer technology, Mover, is laying the ground for a new wave of immersive experiences being developed by Power Interactive, an experiential technology pioneer based in Dubai. Power Interactive founder Fahad Javaid was introduced to Mover – a powerful moving-magnet direct-drive transducer designed to shake the listener to their

Elation Announces PROTEUS BRUTUS FS

by Elton -

Elation has harnessed the long-throw performance of its powerhouse PROTEUS BRUTUS LED Wash FX fixture and optimized it for followspot applications in the new PROTEUS BRUTUS FS. The PROTEUS BRUTUS FS integrates seamlessly with various followspot systems on the market and delivers exceptional brightness and color quality over long distances. Whether equipped with a camera

L-Acoustics DJ Breaks Barriers as the First Complete Solution to Transform Stereo into a True Spatial Audio Experience

by Elton -

L-Acoustics has launched L-Acoustics DJ, a groundbreaking solution that transforms traditional stereo DJ setups into fully immersive spatial audio experiences. This comprehensive solution empowers DJs and electronic music artists to transform standard stereo content into dynamic, three-dimensional soundscapes live - all without disrupting established workflows or requiring complex technical interventions. As audiences

Ryan Penny Joins d&b audiotechnik as Vice President Global Business Development

by Elton -

GLOBAL: d&b audiotechnik announced the appointment of Ryan Penny as Vice President Global Business Development. In this newly established role, he will be responsible for leading and implementing global business development strategies and expanding the company’s footprint across key markets and verticals. With over a decade of experience in the professional audio

Accu-Cable Introduces New Range of Touring Grade DMX Cables

by Elton -

Designed for lighting professionals in the touring, event production, and integration markets, the new Tour Link Series from ADJ’s Accu-Cable brand offers high-quality 5-pin DMX cables in a variety of lengths. These cables combine premium zinc diecast connectors with superior copper wiring to deliver uncompromised performance, durability, and ease of use. Each

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