MALAYSIA: Shortly after being appointed by Audio Solutions as NEXO’s strategic audio partner in Southern Malaysia, Johor Bahru-based AV technology specialist Audience Lab has completed the installation of a NEXO sound system at Hype Clothing Co’s new store in Carnival Mall, Seberang Perai, Penang.

Established in Malaysia in 2012, Hype has built its identity around modern American street culture, drawing inspiration from music, fashion and sport to create a retail environment tailored to fashion-conscious consumers. To complement the brand’s immersive shopping experience, Audience Lab specified a NEXO ePS loudspeaker system designed to deliver consistent, high-quality audio throughout the store.

“Designed to complement the store’s modern architecture and elevate the customer experience, NEXO ePS delivers exceptional clarity, consistency and immersive sound throughout the space,” said Audience Lab Managing Director Shao Ming Teo.

With more than two decades of experience, Audience Lab provides professional audio, lighting and LED display solutions across Malaysia and the wider Southeast Asian region. The company offers services spanning system design and engineering, lighting and LED integration, technology implementation and project management, delivering tailored AV solutions for applications ranging from hospitality and entertainment venues to residential and commercial environments.

The installation comprises six NEXO ePS8 loudspeakers, powered by a combination of a NEXO nanoNXAMP4 Powered TD Controller and a NEXO NXAMP4X1Mk2 amplifier. Four of the ePS8 loudspeakers are driven by the nanoNXAMP4, while the remaining two are powered by the NXAMP4X1Mk2, which also drives two NEXO eLS600 subwoofers to extend low-frequency performance across the retail space.

The system integrates a range of source devices through a Yamaha MG10XU 10-channel mixing console, including a WiiM Ultra Music Streamer, a Relacart P2 Wireless Microphone System and an AlphaTheta Pioneer XDJ-AZ DJ System, providing flexibility for both background music and live promotional activities.

Commenting on the project, Joe White, Asia & Australia Business Development Manager at NEXO, said, “Audience Lab have done a great job with the installation at Hype which once again proves how ePS hits the perfect balance of performance, visual appeal and cost efficiency in a high-end retail setting.”