THAILAND: Ahead of its 30 September – 2 October 2026 debut at the Bangkok International Trade and Exhibition Centre (BITEC), Prolight + Sound Bangkok (PLSB), co-organised by Messe Frankfurt (HK) Ltd and VNU Exhibitions Asia Pacific, is strengthening regional collaboration. The show aims to expand market access and support its position as Southeast Asia’s premier platform for the entertainment, event, and music industries. Reflecting this momentum, PLSB and the Pro Audiovisual & Lighting Integration Association of Singapore (AVLIAS) announced a landmark partnership on 22 January. The new collaboration reinforces the show’s high potential as a cross-border business hub, with AVLIAS joining a growing list of international and domestic supporting organisations.

The announcement was made during AVLIAS’s pre-Lunar New Year event in Singapore, where association members and key industry media convened to discuss market direction, emerging industry standards, and how the partnership will create new opportunities for exhibitors and buyers in the region.

Speaking at the event, Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, stated: “We are thrilled to welcome AVLIAS as a strategic partner for Prolight + Sound Bangkok. This mutual cooperation reinforces our commitment to establishing PLSB as ASEAN’s definitive hub for leading international pro AV and entertainment players, to access the region seamlessly and expand with confidence. AVLIAS’s focus on standards-based cross-sector technological integration perfectly aligns with our vision and market demand.”

Commenting on the new partnership, George Lin, President of AVLIAS, said: “AVLIAS recognises the strong industry reputation of the Prolight + Sound brand and the proven reliability of Messe Frankfurt and VNU Exhibitions Asia Pacific as global trade fair organisers. This partnership is a natural and strategic alignment for our members. It provides a powerful, trusted platform to showcase our expertise. We are excited to collaborate and contribute to the growth of this premier industry gathering.”

Local sentiment about the Bangkok show is also strong, especially its propensity to bring global exhibitors directly to Thailand. Kreingkrai Kanjanapokin (Mek), Founder & Group CEO of Index Creative Village Public Company Limited, who specialise in Thailand’s creative and event industry, commented: “I have visited this exhibition brand many times in China, and I can say that it is a very large-scale event with a high number of exhibitors. Prolight + Sound Bangkok presents a great opportunity to energise Thailand’s market, and to open doors for smaller operators who may not be able to travel overseas, so they can still access and learn about the latest technologies firsthand.”

Dr Supawan Teerarat, President of the Thailand Convention and Exhibition Bureau (TCEB), which operates under the Office of the Prime Minister of Thailand, further highlighted the vital role international exhibitors play in the region: “With over 3,000 local events that require pro AV equipment, the supply within Thailand remains limited, and most organisers still need to import from other markets. Prolight + Sound Bangkok presents a valuable opportunity for international suppliers to establish a stronger presence here. This will open new business prospects for Thailand, and with its strategic location at the heart of ASEAN, neighbouring markets with growing entertainment and festival sectors will likewise benefit.”

Alongside the AVLIAS partnership, Prolight + Sound Bangkok continues to build a broader regional industry support network, bringing together associations and institutions, alongside public and private-sector stakeholders to strengthen business matching, knowledge exchange, and market access for top-tier exhibitors.

Key industry supporters include the European Association for Business and Commerce, Event Management Association, Institute of Music Science & Engineering, King Mongkut’s Institute of Technology Ladkrabang, Ministry of Tourism and Sports, Thailand, Netherlands-Thai Chamber of Commerce, Pro Audio Visual Lighting Integration Association of Singapore (AVLIAS), Thai Exhibition Association, Thai IoT Association, Thai-Italian Chamber of Commerce, Thailand Convention and Exhibition Bureau, and Thailand Professional Lighting Audio Visual Systems Association.

Underpinned by strong international and regional industry support, Prolight + Sound Bangkok will connect exhibitors with influential Southeast Asian buyers and project owners, helping accelerate business cooperation, knowledge exchange, and real-world pro AV implementation for high-specification venues and world-class events.

Prolight + Sound Bangkok is organised by Messe Frankfurt and VNU Exhibitions Asia Pacific. For more details about the show, visit www.prolightsound-bangkok.com or email plsb@hongkong.messefrankfurt.com and plsb@vnuasiapacific.com.