APAC: Pascal Audio has taken a decisive step to strengthen its footprint across the Asia-Pacific pro audio and AV market with the appointment of Bardy Hayes as Director, Strategic Partnerships – APAC. The move establishes a dedicated commercial presence in the region, reflecting Pascal Audio’s intent to engage more closely with manufacturers, OEMs and system providers operating within one of the industry’s fastest-growing markets.

Hayes brings more than two decades of hands-on experience spanning professional audio, installation and live sound, alongside extensive expertise in bridging Western manufacturers into APAC markets. Over the course of his career, he has built strong regional relationships and developed in-depth market insight across the territory, combining technical understanding with commercial acumen to support long-term partner development.

In his new role, Hayes will be responsible for managing strategic partnerships with APAC audio manufacturers to integrate Pascal’s power amplifier technologies, identifying and developing OEM and ODM opportunities to drive regional business growth, and fostering close relationships with key stakeholders to support effective collaboration and project execution. Pascal Audio notes that the appointment is designed to give audio brands, OEMs and system providers across APAC direct regional access to the company, enabling faster dialogue, closer collaboration and stronger support when developing amplifier platforms, while pairing local market understanding with Pascal’s global engineering expertise.