INDIA: The Neutrik Group has reinforced its long-term commitment to the Indian professional AV market by expanding the distribution footprint of its NEUTRIK brand, appointing RISHABH Incorporated  in Mumbai and 4 SQUARES Corporation in Bangalore with immediate effect. The two new partners join existing distributor COMCON Technologies, collectively forming a newly structured nationwide distribution network designed to deepen market penetration for the world-leading AV connectivity brand across the subcontinent.

Highlighting the strategic importance of the move, Chris Hellmuth, Neutrik Group Regional Sales Manager MEAI stated, “India represents a considerable opportunity for NEUTRIK, where the potential for expansion and growth requires more partners across different geographical areas to provide sufficient market penetration throughout the subcontinent.” From the channel perspective, the appointments signal a clear recalibration of Neutrik’s go-to-market strategy in response to the scale, diversity and accelerating demand of the Indian AV ecosystem.

Commenting on the company’s appointment, Managing Director of RISHABH Incorporated & Kiran Sales Corporation, Biren Sheth, stated: “We thank Neutrik Group, and the management of Neutrik EMEA, for placing their trust in us and providing this opportunity. Partnership is not just a contract, it’s a shared vision; one in this instance that fully aligns with our mission of bringing world-class solutions to local markets.”

For 4 SQUARES Corporation, Managing Director Tijo George remarked, ”This appointment reflects our shared commitment to performance, reliability and market excellence. We sincerely thank Neutrik Group for welcoming 4 SQUARES Corporation into the NEUTRIK distribution network in India. With our strong regional footprint, technical expertise, and agile supply capabilities, we are ready to accelerate NEUTRIK’s reach and deliver world-class connectivity solutions closer to customers across the regions.”

From the EMEA leadership, Mark Perrins, Managing Director Neutrik UK Ltd. and Neutrik France, added, “Neutrik EMEA is delighted to welcome both Rishabh and 4 SQUARES to the Neutrik family, as partners in India, to enhance the reach and availability of our product to customers. Neutrik very much appreciates the size and complexities of the Indian market. The company is working hard to meet demand with the fast pace of growth in these core markets throughout the entire country, through a revised strategy of distribution and available channel stock. Enlargement of the Neutrik family in any region is always a positive and welcome sign. We look forward to long-standing, fruitful partnerships with Rishabh, 4 SQUARES and COMCON within this new network.”

Alongside strengthening NEUTRIK brand availability, the expanded distributor structure also sustains opportunities for wider market awareness of Neutrik Group’s CONTRIK and REAN brands, with RISHABH handling distribution of REAN and 4 SQUARES overseeing CONTRIK, further reinforcing Neutrik’s multi-brand connectivity presence across India’s rapidly evolving professional AV landscape.