GLOBAL: Manchester City has announced a new multi-year partnership with Unilumin, further strengthening a collaboration that places large-scale LED technology at the heart of the Club’s evolvingss fan experience. As part of the agreement, Unilumin will be integrated into Manchester City’s new entertainment destination, supplying major LED installations designed to enhance engagement on matchdays and beyond.

Under the partnership, Unilumin will deliver large-scale LED screens positioned at both ends of the new development, alongside a prominent display in the fanzone area. These installations are intended to function as high-impact digital platforms, supporting a wide range of content and communication needs while extending the Club’s visual storytelling beyond the stadium footprint.

The latest agreement builds on an established relationship between the two organisations. In September 2022, Unilumin delivered the ‘Supersized LED’ two-tier digital display system at the Etihad Stadium, a deployment that enables Manchester City to offer what it describes as the most commercially valuable pitchside media space in the Premier League.

“Unilumin’s world-leading technology has transformed our LED offering at the Etihad Stadium, delivering significant impact and value for both our partners and global fanbase,” says Jeremy Way, Vice-President of Strategy and Creative – Partnerships at City Football Group. “Through this new partnership, we are extending that capability into our upcoming entertainment destination, where immersive, large-scale LED technology will provide an engaging and flexible high-impact digital platform to communicate with fans and those visiting the area, reflecting our commitment to delivering world-leading technology across the entire site.”

From Unilumin’s perspective, the expanded collaboration reflects both continuity and ambition. “This agreement reflects the strong trust between Manchester City and Unilumin,” says Tiger Lin, Chairman of Unilumin Group. “Over the years, our collaboration has demonstrated what can be achieved in the sports industry, with Unilumin’s LED solutions forming an integral part of the Club’s world-class visual experiences for fans worldwide. Now we are unlocking new levels of visual impact as we bring innovative display technology beyond the stadium and across the Club’s wider entertainment destination. We look forward to jointly creating unforgettable experiences that set new benchmarks for the sports & entertainment industry.”