GLOBAL: Panasonic Projector & Display Corporation has launched Mevix, a new sub-brand dedicated to its visual solutions portfolio, encompassing projectors, flat panel displays and DvLED displays. The announcement was made during this year’s InfoComm, where Mevix made its official debut at the Panasonic booth.

Short for media, entertainment and visual transformation, Mevix represents a strategic shift in Panasonic’s visual systems business — from a hardware-led approach to a broader focus on delivering holistic, human-centric experiences. The new brand underscores Panasonic’s commitment to integrating software, services, and strategic technology partnerships into its visual offerings.

Positioned around a mission to “illuminate the world”, Mevix aims to deliver premium visual experiences by combining Panasonic’s AV hardware with enhanced software platforms, workflow tools, and API-driven cloud integration. The brand is designed to support simplified AV design, deployment and maintenance, offering complete end-to-end solutions for diverse applications.

Panasonic has confirmed that Mevix products will remain fully compatible with its existing professional AV lineup under Panasonic Connect, ensuring a seamless transition for current customers and integrators.

Regional operations for Panasonic Projector & Display EMEA are set to begin this October. The initiative will be led by Jan Markus Jahn, a veteran of Panasonic Connect, who assumes the role of President. The expansion includes an increased focus on high-growth territories across the Middle East and Africa, responding to surging demand in the immersive and location-based entertainment sectors.

“Through Mevix, we’ll deliver the tools, resources and cutting-edge technologies our customers need – all in one platform – to create transformational experiences, while reinforcing Panasonic’s position as a market leader in a rapidly evolving AV industry,” said Markus Jahn.