SOUTH KOREA: Proel S.p.A. has appointed Digital High Tech as its new distribution partner in South Korea, covering the Proel Sound Systems and Proel Stage Equipment brands.

The agreement brings Proel’s professional audio and staging portfolio to installers, rental companies, system integrators and other industry professionals across the South Korean market, as the Italian group expands its distribution network in Asia.

Giacomo Sorbi and Alessio Foti, CEO and Co-Ceo of Proel S.p.A., said: “We are pleased to welcome Digital High Tech into our international distribution network. South Korea represents a strategic market for the growth of our brands, and we are confident that Digital High tech’s expertise and local market knowledge will allow us to deliver high-quality service to professionals in the industry.”

Digital High Tech will act as the local point of reference for Proel Sound Systems and Proel Stage Equipment, providing technical and commercial support to customers and partners in South Korea.

“We are very pleased to begin this new partnership with Proel,” said LEE YONG HYUN of Digital High Tech. “With its long history and strong reputation in professional audio, Proel has great potential in the Korean market. Leveraging our experience and distribution network, we will work closely with Proel to develop the brand and provide reliable products, technical support, and service to our customers. We look forward to building a strong, long-term partnership.”