MIDDLE EAST: BARCO and Martin Professional Middle East have further strengthened their long-standing partnership with a significant new investment that will see Martin Professional Middle East add 100 units of Barco’s flagship QDX-4K45 projector to its rental and installation inventory. Scheduled for rollout during the second half of 2026, the agreement underscores growing demand for high-performance projection solutions across the Middle East and reinforces the companies’ shared focus on supporting increasingly ambitious visual experiences throughout the region.

The announcement follows Martin Professional Middle East’s recent appointment as an official Barco distributor, a move that expanded the companies’ collaboration and enhanced regional access to Barco’s projection technologies, technical expertise and customer support capabilities. The latest investment represents one of the largest projector acquisitions within the partnership to date and highlights continued confidence in Barco’s three-chip projection platform.

Barco and Martin Professional have collaborated for many years across a variety of sectors, including live events, themed entertainment and projection mapping applications. As demand for large-scale immersive experiences continues to grow throughout the Middle East, the expanded QDX fleet is expected to strengthen Martin Professional Middle East’s ability to support rental providers, system integrators and project developers requiring immediate access to premium projection solutions.

The QDX-4K45 is widely deployed across high-profile events, permanent attractions, cultural destinations and immersive storytelling projects around the world, combining 4K resolution with high-brightness performance and robust operational reliability. The platform has also proven its capabilities in challenging environmental conditions, including projection mapping applications in outdoor environments.

One notable regional deployment is the Liwa Sign in the Al Dhafra desert in the United Arab Emirates, where Martin Professional utilised Barco QDX projectors to transform the world’s tallest landmark sign into a permanent immersive nighttime attraction. The installation demonstrated the platform’s ability to deliver impactful visual experiences while operating under demanding environmental conditions.

By significantly expanding its QDX inventory, Martin Professional Middle East is positioning itself to address growing market demand for advanced projection systems across both temporary and permanent applications.

Bilal Assidi, Sales Director MPME, adds: “By adding 100 QDX-4K45 projectors to our fleet, we’re strengthening our ability to support ambitious creative projects – from touring production companies to complex permanent outdoor installations – while giving our customers confidence in both image quality and operational efficiency.”

For Barco, the agreement reflects continued momentum for premium projection technologies within a region that is increasingly investing in experiential entertainment, destination attractions and large-scale visual storytelling initiatives.

“This agreement marks a natural next step in our closely aligned strategies,” said Domien De Witte, VP Sales Barco IX. “The investment in 100 QDX-4K45 units reflects strong confidence in high-resolution, high-brightness projection that’s built to last. We’re proud to continue supporting Martin Professional as they help customers push creative and technical boundaries across the region.”

With delivery of the new projectors scheduled for the second half of 2026, the expanded fleet is expected to further strengthen the region’s capacity for delivering visually ambitious productions, projection mapping installations and immersive experiences across an increasingly diverse range of entertainment, cultural and commercial projects.