GLOBAL: Elation has announced that effective from December 1, 2025, Esteban De La Torre will assume the newly created role of Product Performance Specialist, a position designed to further strengthen the company’s commitment to innovation, quality, and customer satisfaction.

“The purpose of creating this role is simple: our customers expect the highest-performing products in the industry, and we want to ensure that every fixture leaving our doors not only meets those expectations but exceeds them. The Product Performance Specialist provides the technical intelligence required by all three teams to ensure successful, reliable, and market-ready products. Esteban’s deep technical knowledge, industry experience, and passion for lighting were major factors in selecting him for this role. This new role was specifically established to strengthen product performance. We do that by tightening quality control, improving cross-department collaboration, and ensuring that customer feedback is translated into real improvements.” said Elation CEO Toby Velazquez.

Having served as an Elation Channel Market Manager since 2022; Esteban brings extensive experience to the position. As the Product Performance Specialist, Esteban will act as a critical technical and communications bridge between R&D, product management, and sales. The role is dedicated to rigorously testing new product concepts and production models against the demanding technical requirements of Elation’s key markets. Esteban will also provide field and customer support, assist with early-stage product integration, gather feedback, and perform real-time diagnostic testing. He will also serve as a technical contact for new product concepts originating from customers and lighting designers.

“My main focus is to make sure every new fixture performs exactly the way our customers expect it to in real-world conditions. As we expand our product line, it’s important to have a dedicated position that validates specifications, strengthens quality control, and ensures customer feedback translates into better products. I’m excited as this role lets me bring together years of hands-on experience with a more focused impact on product performance and reliability. Elation is constantly pushing technology and raising industry standards, and I’m happy to help make sure every fixture reflects that” concludes Esteban.