GLOBAL: In a decisive move to expand its global technology ecosystem and accelerate innovation, Shure has announced the establishment of a new Strategic Alliances team — a dedicated unit focused on strengthening partnerships and driving transformation across the professional audio and Unified Communications (UC) markets.

The creation of this team underscores Shure’s intent to deepen collaboration with technology leaders and reinforce its position as a key player in the UC and professional audio landscape. The new division will centre its efforts on three primary objectives: building deep and robust alliances with technology partners to advance integrated solutions; ensuring active engagement in industry forums, partner programs, and joint initiatives; and enabling transformative partnerships that open new revenue channels and enhance global customer adoption of next-generation Shure solutions.

“By connecting the dots among alliances, partnerships, engagement, and ecosystem development, this team will help us capture new opportunities, scale faster, and deliver greater value for Shure and our customers,” said José Rivas, Vice President and Chief Sales Officer, Shure.

The newly appointed Senior Director, Boris Seibert, will lead the Strategic Alliances team, bringing a wealth of experience from his tenure at Logitech, where he spearheaded B2B transformation and go-to-market execution on a global scale. He is joined by new team members hailing from top industry names such as Avocor, AVer, Zoom, HP, and Jabra, alongside seasoned Shure professionals transitioning into this strategic group.

This move represents a major milestone in Shure’s ongoing business evolution. As the Strategic Alliances team takes shape, it is poised to play a critical role in shaping the company’s success through FY26 and beyond, advancing Shure’s mission to drive collaboration, spark innovation, and deliver exceptional value to customers worldwide.