CHINA: Rightway Audio Consultants (RAC) have been officially named as Optocore’s official distribution partner for China, Hong Kong and Macau —an appointment that marks a significant evolution of the two companies’ long-standing relationship. What was once a successful reseller partnership has now matured into a strategic alliance with a clear focus on long-term mutual growth.

“It was a mutual decision to deepen cooperation, which aligns with the long-term mutual benefits sought by both parties,” stated RAC’s Marketing Director, Nan Hu. “This will create broader synergies in the future.”

Headquartered in Hong Kong, RAC wasted no time in launching an extensive programme of demos and training initiatives, designed to introduce and familiarise partners and end-users across the region with Optocore’s powerful fibre-based networking technologies. Yet, for RAC, Optocore is far from new territory.  Eric Liew, RAC’s Product Director, explains, “We have successfully deployed Optocore in large-scale projects in the past, such as the Tianjin Grand Theatre—as far back as 2018/2019. The reliability and performance of the brand has always spoken for itself.”

A key factor that enhances this partnership is RAC’s deep-rooted relationship with DiGiCo—whose consoles have integrated Optocore networking as a native feature for years. Liew states, “We hope that with this new partnership, our users and customers will naturally accept Optocore as part of their ecosystem, which will help us establish a more solid Optocore-DiGiCo user base in China.”

What makes Optocore particularly attractive, according to Liew, is its ability to bring advanced flexibility and efficiency to large-scale system designs. “Firstly, Optocore’s AutoRouter enables star topology in our optic fiber network, which is something that we’ve long been seeking. This not only provides redundancy for the Optocore network but also significantly simplifies DiGiCo audio routing, effectively reducing labour and material costs. It creates efficiencies where a venue has multiple theatres and halls with long distances in between” informs Liew.

In addition to AutoRouter, Liew highlights the potential of Optocore’s M12 MADI devices. “It’s a more affordable solution that we’re able to offer to convert necessary protocols such as Optocore to BNC MADI, a feature which we value when it comes to making immersive systems like L-ISA work with our DiGiCo system.”

Optocore’s versatility and robust architecture, with automatic routing, long-distance transmission, and multi-format conversion capabilities, also blend seamlessly with RAC’s broader ecosystem. “Given that we represent DiGiCo, L-Acoustics, L-ISA Immersive, KLANG, and Fourier Audio, Optocore devices are sufficiently flexible to create even greater compatibility between them, forming a formidable one-stop system solution.”

Looking ahead, RAC is also exploring greater involvement with BroaMan—Optocore’s sister brand focused on broadcast fibre solutions.  “This is a brand which we have been in touch with since 2016. With our involvement in the broadcast market—with CCTV, Hunan TV, Sichuan TV, Guangdong TV and more—we hope to have an even deeper involvement in the Optocore-BroaMan partnership in the near future.”

Summing up the company’s excitement about this new chapter, Liew added, “Having been part of the DiGiCo family for 15 years, we know that Optocore is a key part of that ecosystem. But by becoming an Optocore distributor, we are now excited to be promoting and building the brand in a more independent and robust way. At the same time, we’re not only anticipating seeing more Optocore in future venues and events, but also looking forward to further diversification—not only in traditional applications like theatres and festivals, but also expanding into all types of other applications in the industry and region.”