META – CWA : Epson has named international music icon Shakira as the new official ambassador for its Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. Officially launched on July 1^st 2025, the strategic partnership with Shakira aligns with Epson’s dedication to providing accessible and sustainable technology to empower individuals; and will feature the music megastar across multiple platforms including digital media, retail experiences, and educational initiatives throughout the region. Further, this collaboration underscores Epson’s commitment to fostering innovation, empowerment, and entrepreneurship across the globe.

The new partnership with Shakira has been launched as part of Epson’s campaign “Imagine New Possibilities.” This builds upon existing collaborations where the music star represents other regions across Epson’s global footprint. It incorporates a range of initiatives that champion youth creativity and innovation. The new campaign is aimed at inspiring the next generation to find new possibilities and boost confidence, creativity, and performance, while fostering an environment where imagination can thrive.

“At Epson, we believe in the power of creativity to shape the future, and we are committed to providing the solutions that help turn ideas into reality. By making technology more accessible and fostering hands-on engagement, we aim to empower today’s innovators while inspiring and nurturing the next generation. Shakira’s dedication to education and creativity makes her the ideal ambassador for this partnership. Together, we are excited to enable both this generation and the next to dream big,” said Natalie Harrison, Marketing Director at Epson META-CW Asia.

Shakira, a multi-Grammy and Latin Grammy award-winning artist, philanthropist, and UNICEF Goodwill Ambassador, is renowned for relishing new opportunities and tackling creative projects with bold ideas. And the brand believes that like Epson, the artist continuously pushes boundaries – challenging conventions and delivering bold, inspiring results.