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Ayrton Finds a New Exclusive Distributor in IMS

Ayrton has announced the appointment of PT Inti Megah Swara (IMS) as its new, exclusive distributor for Indonesia. Effective immediately, IMS will be responsible for the sales and rental of the entire Ayrton product range in Indonesia.

Established in 2000, IMS is the official distributor of many international audio brands, with a strong retail presence of approximately 40 Desound and JBL stores located across Indonesia. The company also has branch offices in Bandung, Surabaya, Makassar, Manado, Malang and Bali.

2022 saw a strategic decision from IMS to expand into professional lighting to better facilitate its customers in all aspects of production. Since then, IMS has made both professional audio and professional lighting the main focuses of its business. This, in addition to its retail lines, enables the team to cater for all professional audio and lighting needs in a wide variety of settings.

“There is a rapidly increasing market for professional lighting products in houses of worship, hospitality venues like cafés and restaurants, and entertainment industries including ballrooms, function halls, theme parks, theatres, clubs and television stations,” said IMS’s Irvana Theo.

“In addition to this, we have identified a growing demand in Indonesia’s professional lighting market, especially with the post-pandemic boom in events and concerts. We believe that Ayrton’s innovative product design and wide range of lighting solutions will satisfy the market needs across all the variety of installations and projects we handle in Indonesia. We are excited to welcome Ayrton to our IMS family and look forward to working closely with the Ayrton team to maximise Ayrton’s market penetration in Indonesia and expand both Ayrton and IMS business.”

Ayrton’s Vijay Thaygarajoo is eager to welcome IMS Indonesia to the global Ayrton family, “We are delighted to have them as the exclusive Ayrton distributor for Indonesia. We are looking forward to working together to strengthen our capacity in this ever-growing market in South-East Asia.”