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ADJ Appoints New Distributor in Preparation for Middle East Expansion

Global entertainment lighting, LED video, and atmospheric effects equipment manufacturer ADJ has announced a new distribution partnership with Dubai-based GSL Professional LLC. Effective immediately, GSL will become ADJ’s exclusive distributor for the UAE, Oman, Qatar, Bahrain, and Kuwait.

The entertainment industry in the GCC (Cooperation Council for the Arab States of the Gulf) region is rapidly growing and this is reflected by a corresponding growth in sales of ADJ products. The company’s fixtures have been installed in multiple venues over the years and are stocked by many production companies in GCC countries. GSL Professional is ideally placed to help facilitate the continued growth of ADJ’s market share in the region as well as to provide the logistical infrastructure that will ensure both new and existing customers will have quick and easy access to the latest ADJ fixtures.

“We are always eager to expand our business and are confident that it will be a game-changing decision to take on exclusive ADJ Lighting distribution in our region,” commented Fouad Fowzi, GSL Professional’s CEO. “ADJ is a reputable brand in the professional lighting industry that has been in business for many years and has built a strong reputation for producing high-quality, reliable equipment. ADJ offers a wide range of products that are designed to meet the needs of our valuable clients.”

Adding, “The lighting industry in the GCC countries is expected to continue growing as population and urbanization increase, therefore we expect to see an increase in demand for ADJ products over the coming months and years. GSL will collaborate with ADJ to provide training and support to our customers, helping them to understand and use ADJ products effectively. This will help increase customer satisfaction and build long-term relationships. Therefore, we are confident that ADJ will increase its presence and business in the Middle East through partnership with GSL Professional LLC.”

Established in 2003, GSL Professional already holds exclusive distribution agreements with a wide variety of internationally recognized manufacturers, particularly focused on the pro audio segment. Taking on the distribution of the ADJ range will round out the company’s portfolio and provide its extensive network of customers access to ADJ’s range of entertainment lighting, LED video, and atmospheric effect solutions. GSL Professional will support ADJ customers by holding stock in its extensive warehouse, providing demonstrations of the latest fixtures around the GCC region, and providing after-sales support and training from its dedicated service centre.

“ADJ is already well-establish in the Middle East with business growing year-on-year,” stated Jos Reulen, export manager for ADJ Europe. “With this growth set to continue exponentially, now is the right time for us to establish local distribution. GSL Professional is a solid company that is well known and well respected in the region, with a big network of local customers spanning all the markets served by ADJ’s product line. The company has an extensive local infrastructure, including a big warehouse facility for holding stock, as well as a great and experienced team.”

Adding, “I am confident that partnering with GSL will not only help the growth of ADJ in the Middle East but also allow us to better serve our existing customer base with improved stock availability and quicker order fulfilment, as well as local technical support and after-sales service.”

GSL Professional