“Always on the Pulse”, is the tagline of Orchard Central
(OC). OC strategically located at the new heartbeat of Orchard Road, hosted the local media and
her tenants to a launch party right at their doorstep at the Discovery Walk.
The aim was to showcase the concept shopping of OC, which is the first
clustered vertical mall in Singapore.
Alcotrad, the event organiser of the launch party engaged Glorious Singapore –
a 360 Degree Entertainment Company to
collectively conceptualise an event with its theme of F.A.C.E. which expressed
its clustered concept through a high-end fashion parade choreograph and produced
by local fashion icon Daniel Boey on its five unique clusters: Fashion, Active
Lifestyle, Cuisine and Exchange.
