Key to the company’s aggressive growth plans are two new distribution partners- Bangalore-based E&E Systems India Pvt. Ltd., who will handle exclusive country-wide distribution for the Mackie brand; and Mumbai-based Vardhaman, who will handle exclusive country-wide EAW distribution.
E&E and Vardhaman join Musik City, the exclusive Ampeg distributor, to complete LOUD’s sales force in the rapidly growing Indian market.
“The Indian market is every bit as dynamic as the country’s rich musical culture and requires both innovative products and world-class service,” explained Mark Graham, LOUD’s CEO.
“We are honoured to add E&E and Vardhaman to our Indian market team and know they will invest significant time and effort in sales, service, spares and support,” he said, and added, “over the coming months, LOUD will add additional in-market resources, including a Country Manager and a technical and service lead.”
At the PALM Mumbai expo, that was held from 31st May to 2nd June, the partnership was brought to fruition with LOUD partnering with Vardhaman, E&E Systems India Pvt. Ltd., and Musik City to exhibit the EAW, Mackie and Ampeg brands.
Photo captions (L to R): Alex Nelson, President and General Manager, Ampeg & Mackie; Dhruv Datta, Sales Director, E&E Systems India Pvt. Ltd.; Davwinder Sheena, LOUD’s Managing Director, APAC; Krishna Hegde, Sales Director, Vardhaman; Mark Graham, LOUD CEO; Dinesh Mandot, CEO, Vardhaman; S. Gopinathan (“Poncho”), Executive Director, E&E Systems India Pvt.; Jeff Rocha, President and General Manager, EAW; and Adrian Bell, LOUD’s SVP of Market Development.