New York, USA, based lighting designer James Bedell recently specified 100 Chroma-Q™ Color Force Compact™ fixtures for an installation illuminating the interior of a 10,000 square feet temporary pop-up store in Times Square, NYC, for Wired Magazine.
James is extremely passionate about sustainability and strives to incorporate eco-friendly technologies in all areas of the commercial and entertainment lighting in which he is involved.
He was commissioned by MKG to be the consultant and lighting designer for the Wired Holiday Pop Up Store with a brief to make the space look and feel ‘icy blue’.
James decided that RGBA colour changing LED sources would be the best form of primary lightsource to interpret the client’s wishes - a non-conventional choice for illuminating products such as clothing, games and gadgets.
“There was some creative risk involved” explains James, “but Wired is a very progressive, future-thinking company, so it was also highly appropriate. I enjoyed thinking ‘out-of-the-box’ with LEDs, and once I had chosen the Color Force Compact fixtures, I was confident that it would work out really well” he confirms.
James regularly specifies LED solutions for his projects; however, this was the first time that he used the new Color Force Compact fixtures, which were chosen after detailed demonstrations and a strong recommendation from the project’s lighting suppliers, 4Wall Entertainment.
“Their high CRI (92) and colour quality really impressed me, so I knew they would be ideal for the job” he states.
The Color Force Compact fixtures were positioned all over the store and attached to a series of trusses rigged from the existing roof beams. They brought a flourish of industrial chic to the space in addition to illuminating all the areas smoothly and efficiently with their punchy 1700 lumen outputs.
Remarkably, the Color Force Compact fixtures achieved this while pulling less than three Watts of electricity per square foot of space.
Several weeks into the project a routine check revealed that the Chroma-Q fixtures - which had been running 24 / 7 - did not require any maintenance, and had not presented any issues, unlike some of the conventional sources that were also used on the job.
Soon after completing the Wired store lighting scheme, James was invited by the Broadway Green Alliance (BGA) to give a presentation at New York University’s Loewe Theatre.
The BGA is led by Broadway professionals including working designers and LDs who are prioritising the use of genuinely more environmentally friendly technologies and reducing the carbon footprints of theatres, shows and installations.
At the BGA event, James stressed all the advantages of using LEDs in this context - energy saving, low maintenance, minimal running costs and an excellent quality of light output.
“Sustainability is a key issue in both architectural and entertainment lighting, and LDs need to promote it and think seriously about reducing power consumption” states James.
He thinks that the line between retail, commercial and industrial disciplines, and show and event lighting will become increasingly blurred into a widening ‘architainment’ sector.
Chroma-Q, with its wide range of innovative LED solutions is a brand already addressing this phenomenon.