Largest number of Barco DL.3 Digital Lights assembled for a single event.
Digital
and automated lighting pioneer Barco announced today that 30 Barco/High End
Systems DL.3 Digital Lights were used to create a seamless, 600 foot circular
blend of graphics — the first time a collage of this scale has ever been
staged. Sponsored by a major pharmaceutical company, the remarkable corporate
product launch was held in January at the
For production and staging services, the client enlisted the help of New York
City-based Todd Street Productions, who in turn reached out to Joe West, Senior
Creative and Lighting Director for Digital Stage Chicago. West's challenge was
not only to create a seamless ultra large-scale 600 x 20 foot circular blend,
but to create a design that could transform into two other completely different
sets over the course of the conference — and all within the client's budget.
To accomplish the blend, West selected the Barco DL.3, the fixture he'd been
using successfully since the product's introduction, yet not to this scale of
implementation. West's choice was based in large part upon the DL.3's high
output light engine, on-board media server, and unique Collage Generator™ — a
feature that enables multiple DL.3s to create seamless horizontal and vertical
panoramic projections, and to control them synchronously from a lighting
console. “The output of the device is phenomenal,” said West, “and for the
amount of lumens it pushes, we decided that it was the absolute right product
to paint this event. The other major reason is the DL.3's ability to
instantaneously change its position and 'collaging' on the fly. You simply
can't do that with static projectors, and run all the cues in synch from the
lighting board.”
In addition to the 30 DL.3 Digital Lights used to create the seamless ring, the
team also used four DL.3 units for additional stage effects, ten DL.2 Digital Lights
that functioned as remote screens outside the ring, a Wholehog lighting
console, and an Axon Media Server as the central content archive. “For years,
we had the separate video world and the lighting world,” continued West, “but
now, the lines are blurred, and we're painting with graphics, video and light.”
Adam Dunaway, Associate Lighting Designer for Digital Stage Chicago, has worked
with Joe West for over ten years, and has witnessed firsthand how High End
Systems' gear has changed the industry. “When the DL.2 was first released, we
realized how much it would challenge our creativity,” explained Dunaway, “so
much, in fact, that we saw the need to re-imagine our design studio. And once
the DL.3 was released, we found we could take things even further. Now, the DLs
and Axon media servers are on practically every show we do, and they've become
an integral part of our creative arsenal.”
“We're just delighted that Todd Street Productions, Digital Stage Chicago and
Joe West selected the DL.3 for this major corporate event,” said Chris
Colpaert, VP of Creative Lighting for Barco. “Not only is it the largest number
of DL.3s ever assembled to create a synchronous blend of this size, but Joe's
vision truly pushes the boundaries of our creative lighting tools, way beyond
the spec sheet.”
“My job as a lighting designer is to explore my art on every angle,” noted
West, “and if technology is a new part of that, I should explore it. My gift is
the ability to visualize and create, and to find the necessary tools with which
to do it, and we've never had a tool as powerful as a DL.3.”
About
Digital Stage Chicago (DSC)
Based in Wood Dale IL., Digital Stage
About
Todd Street Productions
TSP listens. Distills. Commits. Creates.
Delivers. TSP builds trusted strategic relationships with clients who want to
build their brands with messages that endure. TSP is a 360° communications
consultant creating multi-dimensional experiences that engage, educate and
train the people who matter most: Employees, investors, and clients, in both
b-b and b-c markets. TSP accomplishes this through live meetings, digital solutions
and experiential marketing events. Visit www.toddstreet.com for additional
information.
About
Barco
Barco, a global technology company,
designs and develops visualization products for a variety of selected
professional markets. Barco has its own facilities for Sales & Marketing,
Customer Support, R&D and Manufacturing in Europe, North America and
For more
information, please contact
Press & PR Specialist North
Barco n.v.
Phone:+1 916 273 5301
johanna.ocampo@barco.com